Jack butcher visualize value6/11/2023 ![]() While the simplicity of how the checkmark is placed is well structured, that is not the only reason for the success of the project. Sending the piece into the ether, on the very platform where the debacle took place, clearly struck a chord with so many. The open network protocol allows for information to go viral through the retweet mechanism across several entwined networks. Twitter is the primary platform for NFT communication. The following quote, included with the NFT, probes the collector to think about the purpose of the piece. This interactive relationship strengthens the bond and attachment to the underlying artwork - more than just being drawn to the aesthetics. The experimental journey creates a new way of integrating the fan base into the decision-making process. But it became more than that when the feedback was so positive. Checks VV 1) BeginningsĬhecks began as a single tweet to gauge audience feedback. It offers another layer of experimentation that was not available previously. It provides increased data on the collectors, their buying patterns as well as how they behave when given rules around the direction of the project. Launching this project as an NFT leverages the beneficial properties of blockchain technology to enhance the art creation process and develop a more refined piece of art, more closely aligned with the collectors’ desires. Butcher illustrates this with a simple piece, Checks VV, that resonates with so many. These values were violated when Elon Musk acquired the social media platform, changing the meaning of the tick mark from being a notable person to simply evidence that you are paying for a premium subscription. There’s huge equity in the verification check mark. This is where the Checks VV project becomes so powerful. Our subconscious registers them while our conscious is preoccupied. Subliminal messages have been included in videos. The brain can see images that last for just 13 milliseconds. It’s no wonder many of us get caught in a doom scroll on Instagram! We are able to absorb 36,000 images per hour. In fact, we can process visuals 60,000X faster in the brain than text. Sight is probably the most powerful sense. It’s stated that 65% of people are visual learners. ![]() Butcher realized this early on and has since built VV by leveraging this approach. 2) Simple Yet EffectiveĬreating simple visual images or infographics can become an incredibly powerful marketing tool. In an era where attention is becoming a scarce commodity, communicating a message efficiently and effectively is invaluable. He’s applied this concept throughout his career.
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